Script Writing for Business Videos

Script Writing for Business Videos

1h 48mGeneral2025-01-06

Authors

Amy DeLouise

Amy DeLouise

Director, Producer

Course details

Content creators are producing more reality-based videos than ever before. Nonfiction videos can promote brands, advocacy, fundraising, training, and even "edutainment." But producing any video without a solid script—even corporate or documentary films—is a challenge. By learning an effective script writing and script-to-screen process, producers can lower their overhead costs and improve storytelling impact and audience engagement.

In this course, learn how to write nonfiction scripts that work with a variety of budgets. Taught by Amy DeLouise, a passionate educator who has scripted hundreds of award-winning videos, it's packed with tools and tips for every level of writer and producer. Her script-to-screen workflow will help you develop your story goals and structure, create a narrative arc, work with sound bites, find the right tools to write your script, and pitch your script to clients and stakeholders.

Skills covered

Script WritingPublic SpeakingAdvertising and PromotionBusiness StrategyVideoMarketingProfessional DevelopmentBusiness Analysis and StrategyLeadership and ManagementOne-Off

Concepts

Introduction

  • Writing scripts that work
  • Using the exercise files

Creating and Engaging Nonfiction Stories

  • Why and how do nonfiction stories engage
  • Motivating viewers
  • The benefits of scripting before you shoot

Defining Story Goals

  • Who cares about this story and why
  • Defining success measures
  • How goal and style connect
  • Writing within an existing brand architecture

Building Your Story Structure

  • Developing primary and secondary characters
  • The role of setting
  • Defining point of view
  • Determining style

Creating a Narrative Arc

  • Developing a hook
  • The role of exposition
  • Defining a challenge
  • Defining a climax
  • Conclusion, conflict resolution, or call to action

Scripting Workflow

  • The outline
  • The script treatment
  • The shooting script
  • The editing script
  • Interview transcript workflow
  • The script workflow checklist and tips

Scripting Strategies

  • Assessing opportunities and threats
  • Involving decision makers
  • Writing before interviews have occurred
  • Throwing out your script

Script Writing Tools and Formats

  • Hollywood screenplay format and software
  • Multicolumn format and software
  • Creating a script template

Tips for Script Pitches and Approvals

  • Using storyboards
  • Managing reviews
  • Planning to multipurpose your content
  • Future proofing

Conclusion

  • Next steps
40,000 Toman