Sales Strategy: How to Effectively Sell Your Product or Service

Course details

Are you looking to build out your sales strategy to more effectively sell your product and service? Join sales expert Shawn Casemore in this approachable course designed uniquely for sales leaders, executives, and professionals.

Gather marketable skills to boost your sales strategy so you can prospect new leads and start closing more deals. Get tips from Shawn on working through the most important parts of the sales strategy process, including identifying your target markets, defining your competitive sales advantage, creating strategies to reach your ideal buyers, and launching and implementing your sales strategy. By the end of this course, you’ll be poised to develop and continually refine a sales strategy that meets the needs of your product or service.

Concepts

0. Introduction

01 - Where to start when building your sales strategy

1. Build an Effective Sales Strategy

02 - Selling amidst uncertainty
03 - Maintain a nimble sales strategy

2. Identify Your Target Markets

04 - Select your sales channels
05 - Identify ideal companies to pursue
06 - Select key geographic target regions
07 - Confirm your ideal buyers and decision influencers

3. Define Your Competitive Sales Advantage

08 - Analyze your top competitors
09 - Collect customer feedback
10 - Identify your unique market position
11 - Set your unique selling proposition

4. Reaching Your Ideal Buyers

12 - Develop your outbound prospecting strategy
13 - Design your inbound prospecting strategy
14 - Design your sales referral system
15 - Select tools to support your sales strategy

5. Launch Your Sales Strategy

16 - Initial steps to launch your sales strategy
17 - Measure the success of your sales strategy
18 - Respond to pitfalls and opportunities in your sales strategy

Conclusion

19 - Refine your sales strategy through change