Sales Skills: How to Adapt Your Value Proposition
31mIntermediate2024-03-01
Authors
Meridith Powell
Author, Keynote Speaker, Business Strategist
Course details
A powerful and relevant value proposition is the path to growth and profitability in today’s constantly shifting and highly uncertain marketplace. Exploring the impact of this shifting marketplace on your customers, their needs, and their priorities, can provide you with the information you need to gain competitive advantage and grow.
In this course, join business growth and well-regarded sales expert Meridith Powell as she uncovers the power of a relevant value proposition, the key elements to creating an effective value proposition, and how to quickly and easily identify when and why your value proposition needs to be updated. Along the way, find out how to articulate the importance of your value proposition to attract new business, strengthen existing sales relationships, and exceed your sales projections and goals.
In this course, join business growth and well-regarded sales expert Meridith Powell as she uncovers the power of a relevant value proposition, the key elements to creating an effective value proposition, and how to quickly and easily identify when and why your value proposition needs to be updated. Along the way, find out how to articulate the importance of your value proposition to attract new business, strengthen existing sales relationships, and exceed your sales projections and goals.
Skills covered
B2C MarketingSales SkillsSalesMarketingDeep Dive (X:Y)
Concepts
Introduction
- The ever-expanding role of value proposition in sales
Explore the Impact of Your Value Proposition
- Navigate your target market's current challenges
- Ask sales questions to determine customer pain points
- Build a highly relevant value proposition
Keep Your Value Proposition Relevant
- How a dynamic marketplace impacts customers
- Identify gaps to enhance your value proposition
- Test and validate your value proposition
Use Your Value Proposition to Gain Competitive Advantage
- Gain market position with a relevant value proposition
- Clearly communicate your value proposition
- Build your value proposition for decision makers
Conclusion
- Continue to adapt your value proposition