Sales Skills: How to Adapt Your Value Proposition

Course details

A powerful and relevant value proposition is the path to growth and profitability in today’s constantly shifting and highly uncertain marketplace. Exploring the impact of this shifting marketplace on your customers, their needs, and their priorities, can provide you with the information you need to gain competitive advantage and grow.

In this course, join business growth and well-regarded sales expert Meridith Powell as she uncovers the power of a relevant value proposition, the key elements to creating an effective value proposition, and how to quickly and easily identify when and why your value proposition needs to be updated. Along the way, find out how to articulate the importance of your value proposition to attract new business, strengthen existing sales relationships, and exceed your sales projections and goals.

Concepts

0. Introduction

01 - The ever-expanding role of value proposition in sales

1. Explore the Impact of Your Value Proposition

02 - Navigate your target market's current challenges
03 - Ask sales questions to determine customer pain points
04 - Build a highly relevant value proposition

2. Keep Your Value Proposition Relevant

05 - How a dynamic marketplace impacts customers
06 - Identify gaps to enhance your value proposition
07 - Test and validate your value proposition

3. Use Your Value Proposition to Gain Competitive Advantage

08 - Gain market position with a relevant value proposition
09 - Clearly communicate your value proposition
10 - Build your value proposition for decision makers

Conclusion

11 - Continue to adapt your value proposition