Sales Skills: 12 Common Mistakes to Avoid in Your Next Persuasive Presentation

Course details

In this course, sales presentations expert Terri Sjodin identifies twelve common mistakes that may cost a sales professional the win, the deal, or the opportunity. Building your persuasive sales presentation skills starts with identifying potential areas for improvement, and in this course, Terri offers practical opportunities to reflect and consider where your presentation skills may need attention. Learn through the experiences of others and improve your presentations faster–before you walk into your next meeting or turn on a webcam for your next call.

The course is divided into three categories of presentation aspects: building your case, leveraging creativity, and honing your delivery. Each chapter explores a specific presentation mistake—why it happens, why it’s damaging, and one tip on how to correct it. These insights can help you course correct and save yourself time, increase your earning potential, reduce stress, and gain greater confidence for your future presentations.

Concepts

0. Introduction

01 - Honing your sales presentation skills
02 - About the research

1. Build Your Case

03 - Mistake #1 - Winging it in your sales presentation
04 - Mistake #2 - Being more informative than persuasive
05 - Mistake #3 - Providing inadequate support material
06 - Mistake #4 - Failing to close the sale

2. Leverage Creativity

07 - Mistake #5 - Misusing the allotted time
08 - Mistake #6 - Being boring in your sales presentation
09 - Mistake #7 - Relying too heavily on visual aids
10 - Mistake #8 - Failing to create a connection with listeners

3. Perfect Your Delivery

11 - Mistake #9 - Distracting gestures and body language
12 - Mistake #10 - Dressing inappropriately or unprofessionally
13 - Mistake #11 - Running into technology or demo issues
14 - Mistake #12 - Failing to address verbal missteps

Conclusion

15 - Next steps