Sales Gamification
1h 11mIntermediate2019-02-14
Authors
Karl Kapp
Scholar, Writer, and Expert on Games, Learning, and Technology
Course details
Gamifying the sales process is a great way to keep sales teams engaged and competitive. In addition, it provides a way for sales leaders to provide visibility into sales performance and generate up-to-date, quantifiable metrics. In this course Karl Kapp reviews the benefits and core techniques of sales gamification. He provides strategies to implement gamification and tailor it to meet the specific needs of your sales organization. He also reviews three case studies that show how sales gamification works in real-world companies, and explains how to choose the right metrics to measure your success. Plus, learn how to avoid the top mistakes managers make when trying to gamify sales.
Learning objectives
Defining sales gamification
Identifying the benefits of sales gamification
Implementing gamification of sales
Analyzing case studies
Measuring the success of gamification
Avoiding mistakes
Learning objectives
Defining sales gamification
Identifying the benefits of sales gamification
Implementing gamification of sales
Analyzing case studies
Measuring the success of gamification
Avoiding mistakes
Skills covered
Small Business SalesInstructional DesignTraining and EducationSmall Business and EntrepreneurshipDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Gamifying your sales process
1. What Is Gamification of Sales
- 02 - Defining sales gamification and games
- 03 - Recognizing gamification types
2. Benefits of Gamifying Sales
- 04 - Increasing motivation
- 05 - Increasing knowledge
- 06 - Driving desired sales behavior
- 07 - Increasing visibility into performance
- 08 - Accelerating adoption of sales software
3. How to Implement Gamification of Sales
- 09 - Framing a sales-related business outcome
- 10 - Starting simple
- 11 - Using points, badges, and leaderboards
- 12 - Creating triggers and alerts
4. How to Implement Gamification of Sales
- 13 - Gamification case study 1
- 14 - Gamification case study 2
- 15 - Gamification case study 3
5. Measuring the Success of Gamifying Sales
- 16 - Focusing on business outcomes
- 17 - Choosing the right metrics
- 18 - Using analytics to monitor performance
6. Mistakes to Avoid When Implementing Sales Gamification
- 19 - Not thinking strategically
- 20 - Focusing too much focus on rewards
- 21 - Not focusing on specific behaviors
- 22 - Not obtaining buy-in
- 23 - Misaligning gaming elements
Conclusion
- 24 - Next steps