Sales Enablement: Design Programs That Drive Business Strategy
25mBeginner2023-11-15
Authors
Juliana Stancampiano
Course details
In this course, learn how to design and build effective sales enablement programs from expert sales enablement leader and author Juliana Stancampiano. Juliana covers critical topics like how to collaborate with stakeholders to define business outcomes, how to leverage measurement strategies and frameworks, and how to use role-based enablement to provide the building blocks to business outcomes. Join Juliana to discover how you can create a thoughtful, high-impact program designed to unlock the potential of sales enablement.
Skills covered
Sales ManagementSalesFoundations
Concepts
0. Introduction
- 01 - Build effective sales enablement programs
1. Design a Sales Enablement Program
- 02 - Define success metrics
- 03 - Connect to business outcomes
- 04 - Topics for skill development
- 05 - Write for desired business impact
2. Drive Sales Measurement with Stakeholders
- 06 - Discuss impact with stakeholders
- 07 - Manage stakeholder expectations
- 08 - Gather and organize stakeholder needs
- 09 - Prioritize stakeholder needs
3. Enable Measurement for Sales Teams
- 10 - Role-based sales enablement
- 11 - Explore the steps
Conclusion
- 12 - Continue to hone your skills