Sales: Business to Consumer Online Sales

Course details

In the online business to consumer (B2C) business model, companies sell their products and services directly to their customers on the internet. In a landscape where consumers increasingly prefer the simplicity of online purchasing, many companies are evolving to sell directly to customers online. In this course, learn about the opportunities and challenges of B2C, and how you can effectively adopt this business model in your own organization. Jeff Bloomfield explains how to target your real customers using detailed buyer personas, as well as how to create high-quality website content. He also dives into social media marketing and pay-per-click (PPC) campaigns, along with other tools to help you find your customers and make it easier for them to find you.

Learning objectives
Categories of offline and online B2C companies
Developing personas
Measuring persona success
Creating effective website copy
Measuring the success of your content
Engaging with social media marketing
Measuring the success of pay-per-click campaigns

Concepts

0. Introduction

01 - Welcome
02 - Going straight to the consumer
03 - Categories of online B2C companies
04 - Categories of offline B2C companies
05 - Opportunities and challenges

1. Persona Development

06 - What is a persona
07 - How do I build personas
08 - What are the secrets to persona success
09 - Measure persona success

2. Content, Conversion, and SEO

10 - Why content equals sales success
11 - Where do I start with my website copy
12 - What are the secrets to content success
13 - Measure content success

3. Social Media, Reviews, and Blogging

14 - What is social media marketing
15 - Social media marketing
16 - Secrets to social media success
17 - Measure social media success

4. Pay per Click

18 - What is PPC
19 - Where do I start with PPC
20 - What are the secrets to PPC success
21 - Measure the success of PPC

Conclusion

22 - Next steps