Running a Webinar or Event on Zoom, YouTube, or Facebook

Course details

Running a webinar can be stressful enough without worrying about the technological aspects in addition to the actual content. In this course, Richard Harrington walks you through the necessary steps to ensure a successful webinar with no technical hiccups. This course is designed to offer practical advice for organizing, producing, and running a webinar or event that will work with most hosting platforms. Specific advice for Zoom, YouTube, and Facebook are also covered. Richard has appeared both in front of the camera as a webinar host as well as directed thousands of hours of live broadcast television, so if you’re looking for tips in all the important aspects of running a webinar, join Richard in this course.

Concepts

0. Introduction

01 - Do you have a webinar coming up
02 - What you should know before watching this course

1. The Role of Webinars (and Choosing the Right Platform)

03 - Educating an audience
04 - Creating action or conversion
05 - Key features in a webinar host
06 - Choosing a webinar host
07 - Comparing Zoom, YouTube, and Facebook for webinars and events

2. Organizing Your Webinar Content

08 - Outlining the webinar
09 - Writing promotional copy
10 - Integrating guest experts
11 - Planning for audience participation
12 - Inviting attendees to the webinar

3. Setting Up Your Presentation Computer

13 - Internet connection options
14 - Screen resolution choices
15 - Minimizing data transfer and interference
16 - Reducing audio interference
17 - Removing distractions and embarrassment
18 - Useful software for webcasting

4. Selecting a Microphone for a Webinar

19 - Selecting and using a headset microphone
20 - Selecting and using a desktop microphone
21 - Selecting and using a lavalier microphone
22 - Selecting and using a boom microphone

5. Selecting a Camera for a Webinar

23 - Using your built-in camera
24 - Selecting and using a USB camera
25 - Selecting and using a pro camera via Thunderbolt or USB3
26 - Adding a VR camera
27 - Adjusting camera controls

6. Strategies for Visuals

28 - Optimizing slides for a webinar
29 - Using compelling visuals
30 - Converting slides - PDF, JPEG, or PNG
31 - Organizing demonstration assets

7. Holding a Rehearsal

32 - Testing your connection speed
33 - Testing picture and sound
34 - Holding a rehearsal event

8. Going Live

35 - Mastering your webinar platform
36 - Monitoring on a second computer
37 - A checklist before going live

9. Running a Webinar or Event on Zoom

38 - Setting up the webinar on Zoom
39 - Running a webinar on Zoom
40 - Post-event options for Zoom webinars

10. Running a Webinar or Event on YouTube

41 - Setting up the webinar on YouTube
42 - Running a webinar on YouTube
43 - Post-event options for YouTube webinars or events

11. Running a Webinar or Event on Facebook

44 - Setting up the webinar on Facebook
45 - Running a webinar on Facebook
46 - Post-event options for Facebook webinars or events

Conclusion

47 - Next steps