Running a Professional Webinar

Course details

Join Richard Harrington as he walks through the necessary steps to ensure you run a successful webinar with no technical hiccups. Richard has appeared in front of the camera as a webinar host, as well as directed thousands of hours of live broadcast television. In this course, he offers practical advice for organizing, producing, and running a webinar that works with most hosting platforms. He explores choosing the right webinar hosting platform, organizing your content, selecting the right microphone and camera, and more.

Learning objectives
Choosing the right webinar platform and host
Organizing your content
Planning for audience participation
Inviting attendees to the webinar
Setting up your presentation computer
Selecting a microphone for a webinar
Using a pro camera via Thunderbolt or USB 3
Adding a VR camera
Optimizing slides for a webinar
Holding a rehearsal event

Concepts

Welcome

01 - Welcome
02 - What you should know before watching this course

1. The Role of Webinars, and on Choosing the Right Platform

03 - Educating an audience
04 - Creating action or conversion
05 - Key features in a webinar hosting platform
06 - Choosing a webinar host

2. Organizing Your Webinar Content

07 - Outlining the webinar
08 - Writing promotional copy
09 - Integrating guest experts
10 - Planning for audience participation
11 - Inviting attendees to the webinar

3. Setting Up Your Presentation Computer

12 - Internet connection options
13 - Screen resolution choices
14 - Minimizing data transfer
15 - Reducing audio interference
16 - Removing distractions and embarrassment
17 - Live streaming tools

4. Selecting a Microphone for a Webinar

18 - Selecting and using a headset microphone
19 - Selecting and using a desktop microphone
20 - Selecting and using a lavaliere microphone
21 - Selecting and using a boom microphone
22 - Adding audio reinforcement

5. Selecting a Camera for a Webinar

23 - Using your built-in camera
24 - Selecting and using a USB camera
25 - Selecting and using a pro camera via Thunderbolt or USB 3
26 - Adding a VR camera
27 - Adjusting camera controls

6. Strategies for Visuals

28 - Optimizing slides for a webinar
29 - Using compelling visuals
30 - Converting slides - PDF, JPEG or PNG
31 - Uploading video to YouTube for a webinar
32 - Organizing demonstration assets

7. Holding a Rehearsal

33 - Testing your connection speed
34 - Testing picture and sound
35 - Holding a rehearsal event

8. Going Live

36 - Mastering your webinar platform
37 - Monitoring on a second computer
38 - A checklist before going live
39 - An overview of Facebook Live
40 - An overview of YouTube Live and Google Hangouts on Air

Conclusion

41 - Next steps