Running a Photography Business: The Basics
2h 30mBeginner2016-11-28
Authors
Skip Cohen
President of Marketing Essentials International
Course details
You love photography and you're good at it. So maybe it's time to turn pro—as a freelancer or even full time. In this course, photo-marketing consultant Skip Cohen introduces the issues and considerations you should think about before starting a photography business. Learn how to define your niche, get practice and feedback, and build a brand as well as a network. From understanding the industry to marketing yourself, this course will give you a solid foundation on which to build a photography business.
Learning objectives
Defining your niche
Understanding your target audience and specialty
Getting practice
Understanding the industry and building your network
The elements of your brand
Gear: lease vs. buy
Tracking your costs
Learning objectives
Defining your niche
Understanding your target audience and specialty
Getting practice
Understanding the industry and building your network
The elements of your brand
Gear: lease vs. buy
Tracking your costs
Skills covered
Small Business ManagementSmall Business and EntrepreneurshipDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Welcome
- 02 - The skills you need to get the most out of this course
- 03 - What made you decide to be a professional photographer
1. Defining Your Niche
- 04 - The hierarchy of why people hire a professional photographer
- 05 - Gauging your commitment
- 06 - Your core specialty for the foundation of your business
2. Niches vs. Skill Set
- 07 - Defining the specialties in professional photography
- 08 - Degree of difficulty in getting started in each specialty
- 09 - How to research and learn more about each specialty
3. Practice, Practice, Practice
- 10 - Practice doesn't make perfect - What if you're practicing it wrong
- 11 - Building your portfolio and future galleries
- 12 - Family, friends, and model releases
4. Understanding the Industry
- 13 - Understanding the industry, manufacturers, and vendors
- 14 - Conventions, conferences, and workshops
5. Building Your Team, Reputation, and Brand
- 15 - Building your team
- 16 - Building your brand
- 17 - Building your reputation
- 18 - Your website
- 19 - Your blog
6. Building Your Network
- 20 - The importance of your network
- 21 - Cultivating your network
7. Getting Feedback Outside Your Family
- 22 - Contests, portfolio reviews, and local clubs
- 23 - Facebook forums, Instagram, and friends
8. Your Gear
- 24 - Know your gear
- 25 - Renting leasing versus owning
9. Keeping Track of Your Costs
- 26 - The core costs of your business
- 27 - Don't forget the other costs of doing business
10. Keys to Success
- 28 - Know your audience
- 29 - The search for success
Conclusion
- 30 - Conclusion