Running a Photography Business: Pricing Your Work

"How much should I charge?" It's one of the most common questions asked by anyone starting a freelance or full-time photography business. In this course, veteran photo marketing consultant Skip Cohen helps you answer that question by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. He helps you understand the variables that go into pricing your work as a photographer so you can run a successful business.

Learning objectives
Understanding revenue
Looking at target demographics
Understanding your target audience
Identifying your real costs
Deciding which products and services to offer
Pricing your products
Working with key suppliers
Controlling your costs