Running a Design Business: Writing and Pricing Winning Proposals

The process of writing estimates and proposals can be time-consuming and frustrating, especially if it doesn’t result in new business. In this course, professional business consultant Emily Cohen shows you how to write and price winning proposals, from vetting prospective clients to setting pricing and more. The heart of the course is learning to obtain the information you need to choose the right pricing structure, then following a strategy to create your winning proposal. Learn proposal writing and pricing principles from Emily, as well as how to avoid common mistakes. Whether you’re a solopreneur or running a design firm, this course shows you ways to create proposals with pricing that reflects your value and wins more engagements.

Learning objectives
Questions to ask prospects
How to talk about budgets
Proposal strategies
Common mistakes
Pricing strategies
Hourly pricing
Package pricing
Crafting retainer-based relationships
Presenting your prices