Running a Design Business: Pricing and Estimating

Do you know what to charge for your design services? Too much and you risk scaring away potential clients; too little and you're not compensating yourself properly. Let Terry Lee Stone, a design manager who's priced thousands of design projects, show you how to calculate your work's true worth. She explains how to keep good records, set an hourly rate, create estimates then transform them into contracts, and successfully approach financial matters with your clients. Plus, like all the other courses in the Running a Design Business series, this course includes free worksheets—including templates for evaluating your expenses and calculating your fees.

Learning objectives
Thinking about money
Factors to consider when pricing design
Comparing time-based vs. component-based pricing strategies
Scoping a project
Determining your rate based on factors like industry standards and budget
Creating estimates
Communicating additional costs
Invoicing the client