Rock Your LinkedIn Profile (2019)

1h 22mGeneral2022-07-22

Authors

Lauren Jolda

LinkedIn Program Manager and Rock Your Profile Program Leader

Course details

Explore how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out, seeking to advance, or making a career change. Instructor Lauren Jolda—head of the "Rock Your Profile" team at LinkedIn—offers tips on tailoring each section, starting with the key insight that a LinkedIn profile is unique and shouldn’t be approached exactly like a resume. Lauren covers ways to add media to a profile, methods for showcasing your career accomplishments and aspirations, and specific examples of profile phrases and language that can help inspire your personal story.

Skills covered

LinkedInSocial Media MarketingJob SearchingCareer DevelopmentMarketingOne-Off

Concepts

0. Introduction

01 - Connect to opportunity with LinkedIn
02 - What to know before getting started

1. Your Profile, Your Story

03 - See your profile as your story
04 - Getting Started - Profile quick tips

2. Profile Photo, Headline, and Industry

05 - Use your profile to build your brand
06 - Create a photo that represents you
07 - Set up name pronunciation
08 - Craft a standout headline
09 - Keep your industry and location current
10 - Show you're open to work
11 - Introduce yourself with profile video
12 - Add your pronouns
13 - Activate creator mode

3. Profile Summary

14 - Who are you Creating your profile summary
15 - Take action - Create a summary that introduces you
16 - Showcase work you're proud of - Adding featured content

4. Experience

17 - Showcase your accomplishments with work experience
18 - Take action - Craft your work experience
19 - Add a career break
20 - Bring your story to life with rich media

5. Skills, Endorsements, and Recommendations

21 - Got skills Adding skills and getting endorsed
22 - Use recommendations to build credibility
23 - Don't underestimate volunteer experience

Conclusion

24 - Congratulations and next steps