Revenue, Staffing, and Expense Models Explained

1h 25mIntermediate2019-09-11

Authors

EntrepreneurNOW

Learning community for entrepreneurs

Course details

Revenue forecasting is a form of predicting the future—which makes it intimidating and may be why so many entrepreneurs hazard wild guesses to get it over with as fast as they can. But tying income projections directly to marketing and sales activities and using industry research to justify growth predictions is essential if you want to transform your revenue model into a useful tool for tracking performance and staying on top of your cash flow. In this course, you can look at what drivers create revenue; which revenue models work best for product, service, and subscription or membership businesses; and how to predict how fast your business will scale. Detailed worksheets accompanying this course help you develop your own models that are succinct, understandable, accurate, and actionable.

Learning objectives
Uses for the revenue model beyond the pitch deck
Potential drivers of revenue
Selling a product versus a service
Offering a variety of price points or billing rates
Factoring in subscription income
Predicting churn?
Accurately predicting growth
New product launches and seasonal fluctuations

Skills covered

Small Business FinanceSmall Business and EntrepreneurshipFinance and AccountingDeep Dive (X:Y)

Concepts

0. Introduction

01 - Build your financial plan

1. The Financials Worksheet Walk-Through

02 - Financial worksheets walk-through
03 - The revenue worksheet
04 - The four pricing models
05 - When to count your revenue

2. Revenue Model

06 - Your revenue model
07 - The revenue worksheet
08 - The revenue worksheet - Unit-based model
09 - The revenue worksheet - Billing-based model
10 - The revenue worksheet - Subscription recurring revenue model

3. Staffing Model Explained

11 - Your staffing model
12 - Contractor vs. employee
13 - Staffing classifications

4. Staffing Model Inputs

14 - Working with the staffing worksheet
15 - Inputting contractors
16 - Employee overhead

5. Expense Model

17 - Expense model explained

6. Expense Worksheets

18 - Expense worksheets - Examples