Revenue Enablement: Aligning Sales and Marketing with Your Customer

This course shows you how to align your sales and marketing efforts with customer needs through revenue enablement. Instructor Mark Garrett Hayes begins with an introduction to revenue enablement, explaining how it evolves from traditional sales methods and adapts to the digital age. He then guides you on the specific language of revenue enablement and how you can create an effective strategy that aligns with your revenue goals. Mark shares techniques for gaining executive and cross-functional buy-in, enabling partners for growth, and managing change whilst recruiting top talent, training, mentoring, and coaching your people. This in-depth course will equip you with the skills and knowledge to drive your business forward in today's competitive sales landscape.