Remarketing Foundations

Course details

Ever wondered what happens to people who visit your site but don’t complete the final purchase? If so, you may want to think about taking your digital marketing efforts to the next level with a strategic remarketing campaign. In this course, marketing expert Amy Bishop shows you how to successfully remarket your product site by advertising to people who have already engaged with your business.

Explore the foundations of remarketing campaigns and how to start building one from the ground up. Learn about different audience types and remarketing strategies that fit the unique needs of your product, audience, and ecosystem, designing new audiences, creating cross-channel campaigns, and increasing value for stronger remarketing efforts by identifying targeted audiences with Google Ads and other marketing channels. Along the way, get tips from Amy on tracking your progress and using data analytics to boost the performance of your campaign.

Concepts

0. Introduction

01 - Remarketing strategies for today

1. Remarketing - The Fundamentals and Audience Types

02 - Remarketing defined
03 - Identifying first party audiences for remarketing
04 - Identifying pixel-based audiences for remarketing
05 - Identifying email-based audiences for remarketing
06 - Identifying engagement-based audiences for remarketing

2. Remarketing - Audience Strategies

07 - Remarketing digital channels
08 - Designing email-based audiences
09 - Designing web-based audiences
10 - Creating high-performing audiences

3. Remarketing - Creative Strategies

11 - Designing engaging creative for remarketing
12 - Strategically increasing value with remarketing
13 - Coordinating cross-channel campaigns for remarketing

4. Remarketing - Pulling It All Together

14 - Designing a full funnel strategy for remarketing
15 - Tracking audience performance when remarketing
16 - Using data to improve remarketing campaign performance

Conclusion

17 - Remarketing foundations in practice