Relationship Building for Creative Leaders
51mIntermediate2021-04-20
Authors

Emily Ruth Cohen
Business Consultant for Creatives
Course details
As a principal or leader at a creative firm, you need to unlock the power of developing constructive and authentic professional relationships. In this course, instructor Emily Cohen explains why you need to build strong professional relationships for the long-term growth of your creative business, and she teaches you how to build these relationships. First, Emily discusses the basics of why building meaningful, strategic relationships is one of the most impactful new business strategies you can employ for your business. Based on the lessons in this course, building these relationships is easier than you think! Emily describes how attending and even potentially speaking at conferences and events helps you develop these relationships. Last, she teaches you some actionable strategies to do both as well as ways to keep in touch and nurture the relationships you have started.
Skills covered
Teams and CollaborationLeadership SkillsWell-Being and Self-CareProfessional DevelopmentLeadership and ManagementOne-Off
Concepts
Introduction
- Why is it so important to build business relationships
Foundation
- Know your positioning
- What is relationship building
- Get out of your own way
Attending Events and Conferences
- The value of conferences and events
- Decide where to go and narrow down choices
- Pre-conference prep strategies
- Be an active conference attendee
- Post-conference strategies
Speaking Events and Conferences
- Modesty and ego is underrated
- How to book engagements and what to expect
- Questions to ask in preparation
- Other considerations once you re booked
Ways to Stay in Touch
- Your CRM tool
- Email blasts
- Support and engage through social media
- When to reach out directly
Conclusion
- Final thoughts