Recruiting Talent with Social Media

1h 4mBeginner2018-01-25

Authors

Bert Verdonck

Content and Training Director at UQ.ᴡᴏʀᴋs

Course details

Social media is changing the way recruiters source talent. In this course, social recruiting expert Bert Verdonck shows how to leverage the top social media platforms—LinkedIn, Twitter, and Facebook—to find and attract top talent. Learn how to find qualified candidates, make a compelling company profile, and write articles, posts, and tweets that attract talent. Plus, find out how to post job openings on LinkedIn and Facebook, and get time-saving tools and techniques that will help you spend more time on people and less time on tech.

Learning objectives
Why you should recruit on social media
Creating company profiles that attract top talent
Leveraging special features and ads on LinkedIn, Twitter, and Facebook
Searching for candidates
Setting up a daily routine for social recruiting
Automating your recruiting efforts

Skills covered

TwitterFacebookRecruitingLinkedInMetaHuman ResourcesOne-Off

Concepts

0. Introduction

01 - Welcome
02 - What you should know

1. Getting Started

03 - Why social recruiting
04 - Social recruiting platforms

2. Hands-On with LinkedIn

05 - LinkedIn company profile
06 - LinkedIn status updates and long posts
07 - LinkedIn Groups
08 - LinkedIn Jobs
09 - Find candidates with LinkedIn
10 - Find candidates with a Recruiter seat

3. Hands-On with Twitter

11 - Company accounts
12 - Tweet more than jobs
13 - Twitter search and advanced search
14 - Twitter chats
15 - How to use Twitter lists in recruiting

4. Hands-On with Facebook

16 - Personal and company profile
17 - How to engage on Facebook
18 - Facebook search
19 - Facebook Jobs

5. Time-Saving Tools

20 - Set up a daily routine
21 - Automation and content curation tools
22 - Social media dashboards

Conclusion

23 - Next steps