Real Estate Photography: Marketing Pricing and Client Relations
2h 32mIntermediate2016-11-23
Authors
Scott Hargis
Interiors and Architectural Photographer
Course details
Being a successful real estate photographer means more than being able to make rooms look their best. You also need to have a sound pricing strategy, a marketing plan, and the ability to work well with real estate agents. In this course, real estate and architectural photographer Scott Hargis explores the business side of real estate photography, from pricing to marketing to client relations. Learn how to price your services, create a contract, conduct yourself on a shoot, and manage deliverables, invoices, and any conflicts post-shoot. Plus, find out how to market your work and get insights from the real estate agent's perspective in a three-part interview with realtor Claudia Mills.
Skills covered
Architectural PhotographyPhotographyDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Welcome
1. Pre-Shoot
- 02 - Pricing
- 03 - Contracts
- 04 - Secondary license
- 05 - Booking a shoot
2. During the Shoot
- 06 - Conducting yourself on a shoot
3. Post-Shoot
- 07 - Deliverables
- 08 - Invoices and formatting
- 09 - Conflict management
- 10 - Marketing
4. Client Relations
- 11 - Real estate agent interview - Part 1
- 12 - Real estate agent interview - Part 2
- 13 - Real estate agent interview - Part 3
Conclusion
- 14 - Next steps