Quick Marketing Wins for Entrepreneurs
43mGeneral2024-08-21
Authors
Madecraft
Full-Service Learning Content Company
T. Adeola
Course details
In this course, serial entrepreneur and 20-year digital marketer T. Adeola walks you through how to set your business on a solid marketing foundation. T. starts by outlining the differences between acquisition and retention strategies. Then, he goes through basic growth strategies and the time-tested marketing funnel. He finishes up with a discussion on budgeting and marketing audits. After this course, you'll have the strategies and tactics every entrepreneur needs to be fundamentally sound.
Learning objectives
Learn the three ways businesses grow.
Understand acquisition and retention strategies.
Learn how to set smart goals.
Understand the basics of budgeting to reduce costs.
Execute a basic marketing audit.
Learning objectives
Learn the three ways businesses grow.
Understand acquisition and retention strategies.
Learn how to set smart goals.
Understand the basics of budgeting to reduce costs.
Execute a basic marketing audit.
Skills covered
EntrepreneurshipMarketing StrategySmall Business and EntrepreneurshipMarketingLimited Series
Concepts
Introduction
- Setting yourself apart
Acquisition vs Retention
- Understanding acquisition strategies
- Keeping customers happy
- Prioritizing retention over acquisition
Three Ways Businesses Grow
- Getting new customers
- Spending more
- Spending more often
A Path by Many Names
- Understanding the process
- Building awareness
- Earning consideration
- Achieving conversion
- Building customer loyalty
Business Goal Setting
- Strategy vs tactics
- Setting S.M.A.R.T. goals
Determining Budgeting
- Determining your baseline
Marketing Audits
- Boring but necessary
Conclusion
- Next steps