Psychology Fundamentals for Marketing and Sales Success

This course explores the psychological principles behind buying decisions, giving you a competitive edge in crafting effective marketing campaigns and sales strategies. You'll delve into motivation, decision-making, persuasion, and social influence, enabling you to connect emotionally with your target audience and achieve successful outcomes. Learn from award-winning professor and international keynote speaker, Dr. Dustin York, in a fun and practical format.

Learning objectives
Understand the psychology behind consumer behavior, including motivations and decision-making.
Analyze cognitive biases and emotional triggers in purchasing and brand loyalty.
Explore how strategies shape consumer behavior and impact marketing.
Learn persuasion techniques and communication strategies to influence customers.