Psychology Fundamentals for Marketing and Sales Success
47mBeginner2024-10-10
Authors
Madecraft
Full-Service Learning Content Company
Dustin York
Associate Professor of Communication, Trainer, and Speaker
Course details
This course explores the psychological principles behind buying decisions, giving you a competitive edge in crafting effective marketing campaigns and sales strategies. You'll delve into motivation, decision-making, persuasion, and social influence, enabling you to connect emotionally with your target audience and achieve successful outcomes. Learn from award-winning professor and international keynote speaker, Dr. Dustin York, in a fun and practical format.
Learning objectives
Understand the psychology behind consumer behavior, including motivations and decision-making.
Analyze cognitive biases and emotional triggers in purchasing and brand loyalty.
Explore how strategies shape consumer behavior and impact marketing.
Learn persuasion techniques and communication strategies to influence customers.
Learning objectives
Understand the psychology behind consumer behavior, including motivations and decision-making.
Analyze cognitive biases and emotional triggers in purchasing and brand loyalty.
Explore how strategies shape consumer behavior and impact marketing.
Learn persuasion techniques and communication strategies to influence customers.
Skills covered
Sales ManagementAdvertising and PromotionSalesPersonal DevelopmentMarketingLimited SeriesProfessional Development
Concepts
0. Introduction
- 01 - Unlock customer minds
1. Investigating Consumer Psychology
- 02 - Understand buyer motivations
- 03 - Recognize emotional triggers
2. Exploring the Principles of Persuasion
- 04 - Implement persuasion strategies
- 05 - How to use social influence
- 06 - The power of perception
3. Analyze Cognitive Biases in Decision Making
- 07 - Decoding cognitive bias in decision making
- 08 - Optimize pricing and offers to maximize revenue
4. Build Effective Marketing and Sales Communications
- 09 - Branding and consumer identity
- 10 - Attention through stories
- 11 - Customer experience and loyalty
Conclusion
- 12 - Transform insights into action