Promoting Your Podcast
37mBeginner2021-12-16
Authors
Danny Ozment
Marketing Consultant, Brand Strategist, Podcast Producer
Course details
Have an idea for a podcast? Wondering how you launch a successful podcast? In this course, Danny Ozment shows how to prepare and plan for a rollout of your podcast that reaches the right audience and helps you grow your listener base. Danny provides an overview of what goes into a successful podcast launch, and advises on how to assemble and manage your launch team. He also details the right content to have in place at launch to connect with your audience and help grow it. Finally, he covers post-launch concerns like ongoing promotion of your podcast through social media and direct email.
Skills covered
AudacityAuditionPodcastingContent MarketingAudio and MusicProjectMarketingAdobeOpen Source
Concepts
0. Introduction
- 01 - Launching a successful podcast
1. Launching a Podcast
- 02 - Borrowing audiences
- 03 - Creating a press kit for your podcast
- 04 - Joining podcaster communities
- 05 - Pitching other podcasters
- 06 - The concept and function of your launch team
- 07 - How to assemble your launch team
- 08 - How to make a splash with product launch content
2. Ongoing Promotion
- 09 - Evergreen call to action for current audience
- 10 - Social media best practices
- 11 - Social media templates
- 12 - Social media promotional schedule
- 13 - Relaunch replay episodes
- 14 - Email lists and why they're important
- 15 - Email list management tools
- 16 - How to set up your email list
Conclusion
- 17 - Next steps