Product Marketing: Competitive Intelligence

Your business's competitive landscape is more crowded and more high-stakes than ever before, making it increasingly more difficult for you to stay current with the competition. As a successful product marketer, it's critical that you build your own custom competitive intelligence (CI) program—from continually gathering insights to strategically sharing the research findings with stakeholders for more informed decision-making.

In this course, learn how to successfully build and nurture your competitive intelligence skills, from expert product marketer and head of the Product Marketing Alliance (PMA), Richard King. Gain expertise in continually gathering and leveraging CI data within your organization—resulting in informed marketing strategies, successful product roadmaps, and sustainable competitive advantages that boost your brand’s longevity.