Product Management: Launching Your Product

Course details

80% of new products fail. What are the other 20% doing right? Companies that see new products thrive did strategic planning to make it happen. Learn how to launch your product into the marketplace the right way. Entrepreneur and executive Karen Holst helps you to understand all the steps to successfully take your product from an idea to a customer’s hands. Discover how to identify your audience and the problem you’re solving for them. Identify the right goals, strategy, and team to heighten your product’s visibility and adoption, while avoiding costly mistakes. Learn how to build a product launch checklist and access the best tools and resources available for product leaders. Explore marketing strategies for connecting to customers with social media, video, influencer campaigns, and more. Plus, discover how to continue to grow your business beyond product launch day.

Learning objectives
Writing a customer problem statement
Targeting the right audience
Setting goals and metrics
Identifying stakeholders
Building your product launch team
Creating a product launch checklist
Balancing speed and quality
Connecting with your market via social media
Marketing your product with influencers
Holding a product retrospective

Concepts

0. Introduction

01 - The ultimate playbook for product launch
02 - Getting the most out of this course

1. Before You Launch Your Product, Do This First

03 - Problem statements are your guiding star
04 - How to target the right audience
05 - How to validate your product market fit (PMF)
06 - Set goals and metrics for a successful product launch
07 - How to do an effective competitive analysis

2. Optimize Your Product Launch with the Right Stakeholders

08 - Who are the stakeholders you need to engage
09 - Your guide for a product stakeholder communications plan
10 - The best way to assemble and lead your product launch team
11 - How to engage your team in strategic planning

3. Organizing and Creating the Launch Strategy

12 - What makes up a good product launch checklist
13 - The practical guide for a successful product launch plan
14 - How to balance speed and quality
15 - The essential toolkit for product leaders

4. Product Launch Marketing Campaigns for Exponential Growth

16 - The formula for great product storytelling
17 - A guide to growth hacking for exponential success
18 - How to connect with your market through social media
19 - The secrets to successful product marketing videos
20 - Supercharge your product launch with influencer marketing
21 - Build product credibility with engaging case studies

5. The Crucial Steps beyond Your Product Launch Day

22 - Continue to build for product growth
23 - The importance of holding a product retrospective

Conclusion

24 - Now that your product launched, what's next