Product Management Insights

Course details

Looking to ramp up your skill set as a high-performing product manager? Get up and running today in this bootcamp-style course with LinkedIn product management experts Hari Srinivasan, Gyanda Sachdeva, and Damien Coullon. Join Hari, Gyanda, and Damien as they draw insights from their own experiences and give you a hands-on overview of some of the most crucial skills a PM needs to know to be successful at a large organization.

Learn how to perform at a high level—in any business context—and build products that resonate with your users and customers. Get tips for defining a problem statement, examining your audience and customer base, prioritizing problems in light of your customers’ and organization’s needs, driving feature growth, and dealing with conflict. Along the way, Hari, Gyanda, and Damien offer practical strategies for growth and success in a product ecosystem, attending to the unique considerations of both your enterprise and consumers, and communicating clearly and effectively with purpose.

Concepts

0. Introduction

01 - Getting started as a product manager
02 - The LinkedIn product management process

1. Defining Problem Statements

03 - Define your audience
04 - How to define your audience
05 - Consider your audience's needs
06 - Define audience pain points
07 - Product successes and failures

2. Communicating with Clarity

08 - Gyanda introduction
09 - What is good communication
10 - Communicating with teams
11 - Communicating with executives

3. Driving Feature Growth in an Ecosystem

12 - Accelerating your company's mission
13 - Thinking in loops
14 - Building in loops

Conclusion

15 - Next steps