Product Innovation for Product Managers

Course details

In order for a company to expand into new markets and continuously grow their business, they must innovate. As a product manager, understanding how to approach each stage of the product innovation process—from identifying the right problem to launching and scaling—is key. In this course, Karen Holst walks through this process, sharing practical strategies and tools that can help you facilitate the creation of valuable new products. Karen shares how to better understand your company's ecosystem and approach the different phases of innovation, including preparation and discovery, creating ideas, testing and prototyping, and launching and scaling.

Learning objectives
What product innovation is and isn't
Mapping your product innovation portfolio
How business objectives set the stage for innovation
Identifying the right problems
Human-centered and data-centered innovation
Exploring the ideation phase
Effective testing and prototyping
Launching and scaling

Concepts

0. Introduction

01 - What does it take to be a product innovator
02 - What product innovation is and isn't
03 - The Mindsets of True Innovators
04 - Your product innovation outline

1. Your Innovation Ecosystem

05 - How to map your product innovation portfolio
06 - Find the innovation influencers in your company
07 - The best innovation process for your company
08 - How business objectives set the stage for innovation
09 - The organizational structure for innovation

2. Preparation and Discovery Phase

10 - The most common innovation processes
11 - The innovation tool to get organized
12 - How to identify the right problem
13 - Human-centered and data-centered innovation

3. Creating Ideas Phase

14 - Two ways to build core innovation competencies
15 - The science to improving creativity and innovation
16 - Open innovation for idea generation and selection

4. Testing and Prototyping Phase

17 - The key steps to effective testing and prototyping
18 - Ways to inspire teams in prototyping
19 - The perfect balance of divergence and convergence

5. Launching and Scaling Phase

20 - Innovation failures in launch and scale
21 - How to engage your team in the business model
22 - Best innovation methods to unlock scale

Conclusion

23 - Next steps