Presenting to Senior Executives

Course details

Exposure to senior executives (also known as the C suite) can change the trajectory of your career. If you’re presenting to this audience, you need to navigate unique challenges, like getting their attention and garnering action. In this course, learn methods you can use to communicate your message effectively to these key decision makers, resulting in buy-in and response. Discover the value of brevity and the importance of conveying the return on investment (ROI). Learn how to handle challenging questions, frame your message, harness the power of story, and use a high-level approach. Explore how to navigate the unexpected, from interruptions and tech failures to re-engaging the distracted. Additionally, find out how to demonstrate competence, earn credibility, and generate results by making the most of your presentation opportunity.

Concepts

0. Introduction

01 - Presenting to senior executives

1. Before Presenting to Senior Executives

02 - Understanding the executive audience
03 - Communicating with senior executives before your presentation
04 - Anticipating tough questions from senior executives

2. During and After Presenting to Executives

05 - Framing your message to senior executives
06 - Make your presentation valuable for senior executives
07 - Engage your executive audience with relevant stories
08 - Following up with senior executives

3. Managing the Unexpected

09 - Navigating last minute meeting time crunches
10 - Managing meeting technology glitches
11 - Redirecting a distracted audience
12 - Managing interruptions while presenting

Conclusion

13 - Practicing for high-stakes presentations