Practical Creativity for Everyone

Join London-based creativity and innovation expert Dave Birss as he shares a practical approach to enhancing creative ability. Dave begins by dispelling common myths about creativity, including the idea that some people are naturally creative while others aren't. He goes on to offer tools for coming up with more and better ideas, developing those ideas, and increasing the chance of selling them. Dave also shares a process for getting ideas over the finish line with stakeholders.

Learning objectives
Creative ability is within all of us
Creativity is a portfolio of skills
Debunking myths about creativity
The RIGHT thinking creative process
A process for generating better ideas
Finding valuable research and insights
Alternatives to brainstorming
Turning raw ideas into valuable ones
The role of neuroscience in judgment
The wide range of creative skills
Make creativity part of who you are
Presenting ideas effectively