Power BI for Marketers

Power BI—the powerful data analysis and visualization software from Microsoft—has quickly become a leader in the business intelligence space. As a marketer, you can leverage this tool to assess your marketing campaigns, identify consumer insights, and connect to data resources that your organization provides. In this course, Chris DallaVilla explains where and how to use Power BI to quickly and precisely assess your marketing efforts. Discover how to assess awareness and insights to improve performance, assess customer advocacy, publish content from Power BI Desktop and Power BI service, and more.

Learning objectives
Explain how to use a line chart to visualize brand lift for your markets.
Recognize the importance of modeling data when creating a visualization for campaign traction.
Recall the benefits of a stacked bar chart when analyzing conversion rates for lead generation efforts.
Determine how to increase the number of buckets that display data in a histogram chart.
Identify the benefits of a slicer.