Organizational Thought Leadership

Thought-leading organizations create change, build trust, and make an impact beyond their bottom line. In this course, explore the ways that organizations can step into the role of a thought leader in their communities, industries, and beyond—and why it matters now more than ever. Instructor Denise Brosseau also explores the risks and rewards of going in this direction and the key attributes of thought-leading organizations. Discover how to identify your niche and cultivate a clear, recognizable point of view. Plus, see how to develop your talking points and brand voice, build thought-leadership skills throughout your organization, and expand your reach by leveraging your ecosystem.

Learning objectives
Explain the steps required to advance an organization to the top of the thought-leadership maturity curve.
Recall the approach used to distill an organization’s point of view.
Examine the roles that values and principles play in a thought-leading organization.
Recognize how to overcome people’s resistance to new ideas or differing perspectives.
Determine how to build out a deep bench of thought leadership expertise across an organization.
Identify crucial steps in building a thought leadership support team.
List three ways to build a change initiative across an organization.
Explore how resonance, relevance, and reach can be measured.