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Optimizing Video Content for Social Media

Optimizing Video Content for Social Media

1h 38mIntermediate2021-09-22

Authors

Richard Harrington

Richard Harrington

Digital Video Expert, Educator, Speaker

Course details

One of the best ways to reach people is by posting videos on social media. In this course, instructor Richard Harrington helps content creators of all skill levels make compelling videos that are easy to share online. Rich shares strategies for both capturing and editing videos to maximize impact, such as how composition strategies can impact the look and feel of your clips. He also goes over how to resize and compress videos for specific platforms, including how to reformat video from its traditional delivery aspect ratio to common social media aspect ratios. Plus, learn how to determine whether to post your content directly to a social network or use a hosted platform.

Skills covered

Media EncoderContent MarketingPremiere ProSocial Media MarketingMarketingAdobeMicrosoftOne-Off

Concepts

0. Introduction

  • 01 - Optimizing video content for social media
  • 02 - Exercise files

1. Desired Outcomes

  • 03 - Targeting results
  • 04 - The challenges with social video
  • 05 - Best practices for social video

2. Capture Strategies

  • 06 - Determining camera settings for social video
  • 07 - Production style - Part 1
  • 08 - Production style - Part 2
  • 09 - Composition strategies for social video
  • 10 - Technical considerations that improve quality

3. Edit Strategies

  • 11 - Sequence settings for social video
  • 12 - Transitions and effects for social video
  • 13 - Audio mixing for social video

4. Social Network Considerations

  • 14 - Choosing an aspect ratio
  • 15 - Captioning strategies - Part 1
  • 16 - Captioning strategies - Part 2
  • 17 - Data rate and file formats

5. Hosting Strategies

  • 18 - The benefits of directly posting to a network
  • 19 - The benefits of using a hosted platform
  • 20 - An introduction to analytics for social video

Conclusion

  • 21 - Next steps

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