Online Video Content Strategy

Course details

To create and manage a regular stream of video content, it takes planning and hard work. Video is a big investment, and Facebook and YouTube are crowded with competitors. You need to do it right. In this course, marketing and media strategist Roberto Blake provides a formula for creating a winning online video content strategy: from planning, production, and post, all the way to delivery and search optimization. Get an overview of the online video landscape, learn how to nail down exactly who you're making content for, discover best practices for production and post, and find out what kinds of content works best on what platforms. High-quality content and attention to detail are the keys to building a large audience-learn the techniques the professionals use to do online video right.

Learning objectives
Preproduction and planning
Production: camera, lights, and audio
Video editing and post
Online video platforms
Understanding your audience
Making awesome content
Releasing the right volume of content at the right times
Developing a content calendar
Video optimization strategies

Concepts

0. Introduction

01 - Welcome
02 - Terms and concepts
03 - The value of online video

1. Technical Best Practices

04 - The video creation process
05 - Pre-production and planning
06 - What resources do you need
07 - Camera, lighting, and audio
08 - What platform do you need

2. Understanding Online Video Platforms

09 - Social networks vs. content platforms
10 - Recorded video
11 - Webinars
12 - Live streaming
13 - Internal vs. external messaging

3. Understanding Your Audience

14 - What problem are you trying to solve
15 - Who are you talking to
16 - Why should your audience care about this
17 - On-camera presence

4. Content Formats - The Formula for Awesome Videos

18 - The components of a good video
19 - The title of a video is a promise
20 - Relatability and Respectability
21 - Pacing

5. Content Strategy

22 - Volume and frequency of content
23 - Developing your content calendar
24 - Evergreen video content

6. Production and Post

25 - Production setup
26 - Video editing

7. Optimization

27 - Discoverability and SEO
28 - Distribution and social sharing
29 - Analyzing and measuring success

8. Frequently Asked Questions

30 - If a video is underperforming what should I do next
31 - How do I deal with negative feedback
32 - How do I stand out in a saturated market
33 - How do you build an audience when nobody knows who you are

Conclusion

34 - Next steps