OMCA™ Certification for Digital Marketers Cert Prep

Course details

Give your marketing career a boost. OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of accepted practices across multiple digital marketing disciplines. In this course, refresh your knowledge of the skills tested on the exam: from conversion rate optimization and paid search advertising to social media marketing. OMCP Certified Trainer Matt Bailey reviews each of the eight major exam areas in depth. Learn marketing basics, like how to write compelling website copy and ads, create engaging content to target specific audiences, develop email marketing lists, create strong calls to action, design great landing pages, customize experiences for mobile users, and use analytics tools to assess campaign performance. This course also counts toward your training requirement for OMCA certification.

Concepts

Introduction

OMCA - What can OMCA certification do for you
OMCA digital marketing certification - What to know

Search Engine Optimization (SEO)

SEO overview - Benefits and terminology
Seeing how search engines work
Performing keyword research
Grasping the basics of SEO
Gaining influence through links
Encountering SEO obstacles
Managing SEO campaigns
Reporting SEO measurement
Employing SEO for local businesses
Exploring algorithm updates and trends

PPC - Paid Search Advertising

Exploring the benefits of paid search advertising
Defining paid search terminology and account structure
Targeting keywords
Matching keywords
Bidding on keywords
Navigating paid search metrics and quality score
Writing compelling paid search ads
Sending clicks to the landing page
Testing and optimization of campaigns
Extending your reach with programmatic ads
Using remarketing or retargeting to reach prospects
Buying programmatic ads and measuring results

Content Marketing

Defining content marketing and the benefits
Creating a content marketing plan
Generating leads with content marketing
Building content marketing promotion and planning
Boosting distribution of your content through influencers
Measuring content engagement and effectiveness

Email Marketing

Rethinking the basics of email marketing
Designing the email structure
Navigating delivery and campaign measurements
Investing in your email list
Segmenting your email list
Designing the CTA and landing pages
Improving email campaign performance
Defining and fighting email spam

Social Media

Defining social media marketing
Organizing primary social media channels
Organizing secondary social media channels
Developing a social media strategy
Tracking social media metrics
Developing reputation management and response
Advertising on social media

Mobile Marketing

Viewing the mobile marketing landscape
Engaging mobile users
Pushing mobile campaigns
Designing websites for mobile
Targeting mobile ads
Creating loyalty and incentives through mobile

Conversion

Understanding key concepts of conversion optimization
Testing for improvement
Developing heuristics
Using landing pages to sell
Designing for conversion
Identifying customer intent
Copywriting for results

Analytics

Defining analytics terminology
Collecting analytics data
Segmenting groups for better analysis
Defining goals and KPIs
Reporting effective information

Marketing Automation

Defining the marketing automation workflow
Centralizing data in the CRM
Collecting, analyzing, and measuring data for sales and marketing
Scoring leads for better sales
Measuring benchmarks in marketing automation
Developing customer loyalty

Conclusion

Leveraging OMCA benefits and the practice exam
Preparing for the proctored certification test