Nonprofit Management Foundations

Course details

Thinking about leading a nonprofit organization? Internationally renowned author Leslie Crutchfield provides a primer on nonprofit management and leadership. She explains how nonprofits are different than for-profits and the challenges and opportunities that come with leading them. In addition, she provides a comprehensive overview of how fundraising, talent recruiting and retention, governance, finance, and accounting work at a nonprofit level. She also shares her insights on how to scale both your organization and the impact your organization has on the world.

Learning objectives
Define your vision statement.
Explain the theory of change.
Map out a winning strategy.
Explain how to adapt and innovate continuously.
List types of revenue sources.
Describe how to create value through business partnerships.
Explain how to build a nonprofit board.
Identify the components of board governance.
Distinguish different legal entities for social purpose organizations.
Scale the organization and impact.
Become a nonprofit leader.

Concepts

0. Introduction

01 - The power of nonprofits

1. Leadership Strategies for Successful Nonprofits

02 - Shaping your vision
03 - Sharpening your theory of change
04 - Mapping out a winning strategy
05 - Adapting and innovating continuously

2. Effective Fundraising and Marketing

06 - Understanding sources of revenue
07 - Fundraising from individuals
08 - Foundation grants
09 - Pursuing government grants and contracts
10 - Creating value through business partnerships
11 - Earning revenue through services and products
12 - Fundraising at different stages of growth
13 - Using social media to raise money

3. Recruiting and Retaining Talent

14 - Building your board
15 - Hiring staff
16 - Working with volunteers
17 - Motivating and keeping top talent

4. Governance, Finance, and Accounting

18 - Understanding board governance
19 - Understanding nonprofit financial leadership
20 - Financial management and accounting
21 - Understanding different legal entities for social purpose organizations

5. Expanding Impact beyond Your Nonprofit's Walls

22 - Strategies for scaling the organization
23 - Strategies for scaling impact
24 - Advocating and serving - Changing public policy
25 - Making markets work - Changing business models
26 - Inspiring evangelists - Motivating people to join your cause
27 - Working with peers and foundations
28 - Collective impact

6. Developing Your Personal Leadership Potential

29 - Discovering the level six leader within
30 - Honing your vision and sense of calling
31 - Sharing power and authority inside and outside of the organization
32 - Assessing your readiness to lead
33 - Considerations before you launch

Conclusion

34 - Next steps