Nonprofit Fundraising: Using Relationships to Drive Growth

Fundraisers are an integral part of building a nonprofit organization. The values, mission, and services of your organization don’t sell themselves. That’s why successful fundraisers must build, manage, and maintain strong relationships with their donors. In this course, the Fundraising Academy at National University outlines the importance of Cause Selling as a way to open doors for your organization. Find out how to use this relationship-driven model of fundraising to identify and acquire prospective donors, construct an effective presentation that highlights your organization, handle objections, and make a successful ask for a gift. Take a deep dive into what motivates donors to give a gift, and learn how to build lasting relationships with your donors to ensure the success of your organization for years to come.