Nonprofit Fundraising Tips
45mBeginner2022-05-13
Authors

Fundraising Academy
Cause Selling Education
Course details
Successful fundraising depends on a fundraiser’s ability to communicate knowledge about the organization effectively to current and prospective donors. In this course, the Fundraising Academy at National University offers you a wide variety of tips to incorporate into your fundraising presentation, including how to leverage technology and analyze data to develop a plan that will motivate your donors to invest. Dive into the six pillars of fundraising and how to use these pillars to set and achieve ambitious goals for your organization. Learn about the difference between your organization’s mission and positioning statement, and then explore how to focus on the future goals of your organization and incorporate those goals into your presentation.
Skills covered
Nonprofit ManagementLeadership and ManagementOne-Off
Concepts
Introduction
- Most important fundraising processes
The Pillars of Success
- Building a foundation of knowledge
- Positioning your organization
- Understanding demographics
- Using technology
- Analyzing to improve
- Getting motivated
Learning What Matters
- Your future focus
- Your competitive advantage
- Presenting your mission
Your Positioning Statement
- Understanding positioning
- Defining a niche
- Examples of positioning statements
How Generations Give
- Generational giving
- Key giving drivers
- Trend spotting your way to donations
Powerful New Tools
- Evolving landscape
The Power of Data
- Key metrics overview
Final Pieces
- Success and the total person
Conclusion
- Next steps