Nonprofit Fundraising: A Beginner’s Guide

Course details

Relationships are part of our daily lives, and focusing on them is a proven method for successful communication. To raise funds successfully, you need to aim for long-lasting, mutually beneficial relationships. This starts by understanding the exponential growth of the nonprofit world’s impact on donors. This course from Fundraising Academy explains how donor’s mindsets have changed with the development of watchdog organizations. Learn to embrace your selling persona and improve prospective and donor relationships with the Cause Selling Cycle. Explore ways to remain ethical in the gray areas, as well as the time management, organizational, and communication skills that you will need as prospective donors decide to partner with you and your cause.

Concepts

Introduction

It's all about relationships

Fundraising Landscape

A new era of fundraising
The evolution of giving
The watchdog era
Do fundraisers really sell

Cause Selling Overview

What is Cause Selling
Cause Selling vs. fundraising
The Cause Selling process
Training is not optional

A New Fundraising Era

The new goal of fundraising
Ethics in fundraising
Ethical influence
Ethical responsibilities

A New Donor Era

Building donor relationships
The new donor mindset
How donors see you
What donors want
A donor's most prized possession

Fundraising Focus

Cultivating a time-positive attitude
Gathering focus
Where does the time go

Getting Organized

Get organized and take control
Conquer the clutter
Control the interruptions

Managing Priorities

Separate priorities from the noise
The Ivy Lee Method
The Pareto principle
Travel time prioritization
Social media time management

Handling Processes

System and processes
Schedule everything
Create to-do lists
Set time goals

Cause Selling Approach

Prospect donors
Before approaching donors
Approach donors
Needs discovery
Presentation
The ask

Donation Decision Process

Acknowledge
Search
Assess
Decide
Assess again

Psychology of Giving

Perception is reality
Art of communication
Body language

Donor Styles

The four donor styles
Identifying the styles
Social style differences

Conclusion

Focus on relationships