Niche Recruiting

Course details

As companies continue to grow more specialized, so do their hiring needs. There's a growing need for recruiters who can locate top talent with skills specific to a particular discipline, industry, or market sector. In this course, recruiting expert Barbara Bruno helps you identify the niche areas with current and future growth, and provides practical advice to help you become an expert in your niche. Once you've chosen your niche, Barbara provides specific, time-tested strategies to help you target the best clients and fill the most job requisitions.

Learning objectives
Recognize three ways in which Google Alerts can help you research targeted companies.
List three strategies used to identify potential hiring needs.
Determine a candidate’s needs and expectations by examining information about their previous employer.
Name the five objectives of effective recruiting presentations.
Explain the process of preparing a candidate for interview.

Concepts

0. Introduction

01 - Welcome

1. Determine Your Niche

02 - Select a growing niche
03 - Specialize where talent is sparce
04 - Identify the variety of potential needs
05 - Reflect your niche

2. Sound Like an Expert in a New Niche

06 - Limit the number of job titles
07 - Interviews lead to expertise
08 - Questions you need answered
09 - Inside information

3. Target Best Clients

10 - Companies candidates want to work for
11 - Market to employers of choice
12 - Contact past employers
13 - Create marketing opportunities

4. Fill Most of the Requisitions You Write

14 - Pipeline candidates in advance
15 - Create a referral process
16 - Send candidates multiple opportunities
17 - Fine tune recruiting efforts
18 - Develop your follow-up process

Conclusion

19 - Next steps