Neuromarketing: Tap Into your Customer's Primal Brain
52mBeginner2021-03-26
Authors
Tim Ash
Expert on evolutionary psychology and digital marketing
Course details
Drop a rock. It falls and hits the ground.
Once you understand brain evolution, many of your decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.
What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic course, neuromarketing expert Tim Ash teaches you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. Learn how to tap into powerful universal motivations and automatic responses to deliver your marketing message on-target every time. Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience. Are you ready to be inspired?
Once you understand brain evolution, many of your decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.
What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic course, neuromarketing expert Tim Ash teaches you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. Learn how to tap into powerful universal motivations and automatic responses to deliver your marketing message on-target every time. Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience. Are you ready to be inspired?
Skills covered
Advertising and PromotionMarketingOne-Off
Concepts
0. Introduction
- 01 - Motivate your customers with neuromarketing
1. Foundations of Neuromarketing
- 02 - The lie of rationality in consumer decisions
- 03 - Why you need a brain
- 04 - How the brain really works
2. Key Evolutionary Principles
- 05 - Conserving energy - The power of doing nothing
- 06 - Avoiding pain and seeking pleasure - The dominance of loss aversion
- 07 - Ownership and commitment - How to create attachment
- 08 - The power of visual biasing and understanding attention control
3. Structuring Your Offer
- 09 - Avoiding choice overload to maximize response
- 10 - Make choices obvious to get results
- 11 - Using context and order to powerfully reframe decisions
4. How to Present Pricing
- 12 - The power of free versus charging money
- 13 - Pricing presentation for maximum impact
- 14 - Minimizing pricing pain to get the sale
- 15 - Combining multiple neuromarketing strategies - A case study
Conclusion
- 16 - Next steps and resources in applying neuromarketing