Multichannel Content Marketing: Scale Content across Channels with Adobe Express and Adobe Firefly by Adobe

Marketing today happens across many channels at once, and the campaigns that succeed are built to work together. This course teaches you how to develop and execute integrated marketing campaigns that reach audiences across platforms and drive measurable results. Explore the difference between multichannel and omnichannel strategy, build campaigns spanning display, search, and lead nurturing, and apply audience insights to create personalized, culturally responsive messaging. Along the way, learn how to use tools like Adobe Express and Firefly generative AI, measure performance with A/B testing, and apply emerging trends such as automation, influencer marketing, and voice search to scale data-driven marketing efforts.