Multi-Platform Video Producing

Multi-Platform Video Producing

1h 44mBeginner2018-09-17

Authors

Amy DeLouise

Amy DeLouise

Director, Producer

Course details

Become more confident in your multiplatform delivery strategy and discover how to be more creative with your content. This workshop is designed to help video producers who find they need to deliver video content to multiple platforms simultaneously, including web, large screens, mobile screens, and more. It can help you make the right decisions—before shooting—to reach the broadest audience possible. Instructor Amy DeLouise shows how to use the many tools and platforms available, plan for a variety of delivery formats, and improve the audience experience on a range of devices, including small and large screens. She also shows how to increase your reach by ensuring accessibility and maximize distribution opportunities by future-proofing your project. Plus, learn how to scope your projects appropriately by setting a budget.

Learning objectives
Leveraging storytelling
Choosing the right frame rate and frame size
Audio and color considerations
File storage and DIT
Budgeting for transmedia delivery
Ensuring maximum audience engagement
Making video accessible to all
Ensuring a quality experience
Maximizing quality for small screens, social media, and mobile devices

Skills covered

Video ProductionVideoOne-Off

Concepts

Introduction

  • What will be covered
  • Important trends

Leveraging Storytelling for Transmedia Delivery

  • Who is the audience
  • Content acquisition
  • Rights and permissions

Technical Decisions to Address before Shooting

  • Acquisition frame size
  • Progressive interlaced
  • Choose frame rate
  • Delivery frame size
  • Mastering color space
  • Audio considerations
  • Tools for producers

Planning for Transmedia Delivery

  • File storage and DIT
  • Plan BTS video photo
  • Social media
  • User generated content
  • Second screen content
  • Transmedia delivery budgeting
  • Test exported files

Obstacles to and Opportunities for a Quality Audience Experience on Multiple Platforms

  • Quality on different platforms
  • Viewing environment
  • Screen size
  • Streaming compression
  • Quality audio experience
  • Accessibility
  • Opportunities

Maximizing Story Impact for Small Screens, Social Media, and Mobile Viewers

  • Improve story for mobile
  • Scene design for mobile
  • Sound design for mobile
  • Graphics considerations for mobile

Maximizing Story Impact for Large Screens

  • Improve story for large screens
  • Playback considerations
  • Sound design - Large screen
  • Scene design - Large screen
  • Graphics - Large screen

Future-Proofing Your Transmedia Project

  • Archive source social content
  • Store mezzanine files
  • Archive releases

Conclusion

  • Next steps
40,000 Toman