Moving from Invisible to Unforgettable: Practical Frameworks to Build Your Leadership Brand

Moving from Invisible to Unforgettable: Practical Frameworks to Build Your Leadership Brand

34mBeginner2026-09-15

Authors

Lorraine K. Lee

Lorraine K. Lee

Virtual Keynote Speaker, Consultant, 300,000+ LinkedIn Followers

Course details

Are you a reliable worker who keeps getting overlooked? Join Lorraine K. Lee to rebrand yourself from invisible to unforgettable and take control of how others see you. Learn how to build strong relationships that champion your career, and understand the presence and signals you send every day, both consciously and subconsciously. Discover how to increase your visibility by strategically showcasing your work to the right people, then define and communicate your expertise so you stand out as a leader in your field. Explore the practical, easy-to-apply RAVE Model, which stands for Relationships, Appearances, Visibility, and Expertise, and use it to shape a leadership brand that gets your contributions recognized and valued. This course is ideal for early- to mid-career professionals and new managers eager to advance. By the end of this course, you’ll be prepared to build a deliberate leadership brand and ensure the right people notice your work.

Learning objectives
Adopt a CEO mindset toward your own career and make strategic decisions.
Conduct a perception gap audit to align your current reputation with your desired reputation.
Learn to define your leadership brand using practical frameworks.
Develop a strong leadership narrative for various communication contexts.
Implement the RAVE Model to enhance your visibility and influence at work.

Concepts

Introduction

  • Moving from invisible to unforgettable

Stop Being the Best-Kept Secret

  • The biggest career mistake you're making
  • The RAVE model
  • Uncover your hidden impact

Relationships - The People Who Champion and Amplify You

  • Relationships that make you visible
  • How to build relationships that champion your career
  • Challenge - Draft an outreach message to a senior colleague
  • Solution - Show a polished version of the outreach message

Appearances - How You Show Up and How You're Perceived

  • How you show up matters
  • Building a consistent presence

Visibility - Getting Noticed by the Right People for the Right Reasons

  • How to get noticed by the right people
  • Building a living record of your impact
  • How to talk about your work strategically
  • Challenge - Lighthouse framework
  • Solution - Lighthouse framework

Expertise - Becoming Known for What You Do Best

  • What do you want to be known for
  • How to create a memorable introduction
  • How to make your expertise visible

Your RAVE Action Plan

  • Building your personal RAVE plan
  • Making visibility a career habit

Conclusion

  • Your unforgettable future
40,000 Toman