Motion Graphics for Social Media

Motion Graphics for Social Media

2h 24mBeginner2022-11-10

Authors

Andy Needham

Andy Needham

Motion Designer, Editor, Compositor

Course details

Improve your social media impact by creating eye-catching content. The most successful social media channels and campaigns are video-based, combining clear communication with solid motion design. In this course, instructor Andy Needham walks through four hands-on projects that demonstrate how to effectively create motion graphics for your branded video content using Adobe After Effects. Learn how to create an animated logo, design and animate titles and lower thirds that can be easily repurposed, create effective transitions, and animate call-to-action elements like a Subscribe button. Plus, learn how to combine these techniques to maximize engagement and conversion and use Adobe Media Encoder to export your projects for specific social media platforms.

Learning objectives
Animating a logo
Designing titles
Animating a lower third
Creating transitions
Animating complex transitions
Creating animated call-to-actions
Outputting video for social media

Skills covered

Motion GraphicsAfter EffectsMotion Graphics and VFXAdobeOne-Off

Concepts

Introduction

  • Motion graphics for social media
  • What you should know
  • Why use motion graphics with social media

Animate a Logo

  • How should your logo move
  • Import a logo
  • Block out the motion with keyframes
  • Refine animation with the Graph Editor

Working with Type and Shapes

  • Designing titles
  • Text animators and presets
  • Design and animate a lower third
  • Use shape layers to reveal letters

Creating Transitions

  • What are transitions
  • Animate a simple wipe
  • Animate a complex transition
  • Apply transitions

Call to Action

  • What is a call to action
  • Animate a thumbs up
  • Animate other call-to-action elements

Putting It All Together

  • Combine call-to-action elements
  • Create an end card
  • Output video for social media

Create Engaging Full-Screen Graphics

  • What are full-screen graphics
  • Overview of project
  • Create a looping animation with shape layers
  • Build a looping background asset
  • Animate copy using text animators
  • Add supporting graphic elements
  • Complete the animation with transitions

Repurpose and Reformat

  • Reformat content for 16 - 9 aspect ratio
  • Reformat content for 9 - 16 and 4 - 5 aspect ratios

Conclusion

  • Next steps
80,000 Toman