Migrating from Universal Analytics to Google Analytics 4 (GA4)
56mIntermediate2021-11-08
Authors
Dana DiTomaso
Marketing Agency President, SEO Expert, Speaker, and Entrepreneur
Course details
Learn how to successfully migrate from Google Universal Analytics to Google Analytics 4 (GA4). In this course, Google Analytics expert Dana DiTomaso covers the important aspects to consider when making the switch to the new GA4 platform. Dana explains key topics like how to translate events, how to leverage the new GA4 features, and how to create comparison reports. In addition to the nuts and bolts of the migration, she also expounds on how to best communicate about GA4 with your team members, so that everyone has an understanding of the new, exciting platform.
Skills covered
Google Data StudioGoogle Tag ManagerGoogle AnalyticsWeb Marketing AnalyticsGoogleMarketingData ScienceDeep Dive (X:Y)
Concepts
Introduction
- Migrating from Google Universal Analytics to GA4
- What you should know about Google Analytics
Understand Your Current Google Analytics Property
- Audit your Universal Analytics property
- Compare Google Universal Analytics to GA4
Transition Prep - From Google Universal Analytics to GA4
- Translate views and filters - From Universal to GA4
- Translate events - From Universal to GA4
- Configure goals and conversions in GA4
- Configure custom dimensions and metrics in GA4
- Rebuild audiences - From Universal to GA4
- Ecommerce considerations in GA4
Test and Implement - Make the Switch from Universal to GA4
- The sandbox model for analytics deployments
- Double-tagging with Google Tag Manager
- Evaluating your sandbox results
Build Reports and Team Communication in Google Analytics
- Educating your team on GA4
- Transition common reports - From Universal Analytics to GA4
- Build comparison reporting in Google Data Studio
Conclusion
- How to keep up to date on GA4