Mastering the Business of Consultancy: Strategy, Marketing, and Client Success
55mGeneral2025-01-13
Authors
CRFT Productions
Full-Service Learning Content Company
Tiffany St James
Course details
Running a consultancy business is about more than just expertise—it’s about creating systems that drive profitability while delivering maximum value to clients. In this course, Tiffany St James, a global digital transformation consultant, teaches you how to position your consultancy for success by identifying your strengths and conducting a competitor audit. You’ll explore key elements of a digital strategy, from setting marketing objectives to implementing and evaluating your efforts. The course also covers essential client acquisition methods, how to design winning proposals, and how to address client challenges with effective discovery workshops. By the end, you’ll have actionable insights to streamline your consultancy business, improve client relationships, and increase profits—all while delivering exceptional value.
Skills covered
EntrepreneurshipAdvertising and PromotionCustomer Service ManagementCustomer ServiceSmall Business and EntrepreneurshipBusiness StrategyMarketingLimited SeriesBusiness Analysis and StrategyLeadership and Management
Concepts
0. Introduction
- 01 - The business of consultancy
1. Business Strategy
- 02 - Defining your consultancy strengths
- 03 - How to position yourself as a consultant
- 04 - Four-step consultancy competitor audit
2. Consultancy Marketing
- 05 - Digital strategy framework
- 06 - Setting digital marketing objectives
- 07 - Acquiring consultancy audience insight
- 08 - Digital channel strategy
- 09 - Digital marketing implementation plan
- 10 - Digital marketing scoring and evaluation
3. Consultancy Processes
- 11 - Defining client challenges and opportunities
- 12 - Designing a problem statement
- 13 - Consultancy discovery workshops
4. Acquiring Clients
- 14 - Four key methods of client acquisition
- 15 - Digital channels in the customer journey
- 16 - Winning consultancy proposals
Conclusion
- 17 - Continued consultancy success