Mastering the Business of Consultancy: Strategy, Marketing, and Client Success

Running a consultancy business is about more than just expertise—it’s about creating systems that drive profitability while delivering maximum value to clients. In this course, Tiffany St James, a global digital transformation consultant, teaches you how to position your consultancy for success by identifying your strengths and conducting a competitor audit. You’ll explore key elements of a digital strategy, from setting marketing objectives to implementing and evaluating your efforts. The course also covers essential client acquisition methods, how to design winning proposals, and how to address client challenges with effective discovery workshops. By the end, you’ll have actionable insights to streamline your consultancy business, improve client relationships, and increase profits—all while delivering exceptional value.