Mastering Authentic Influence for Highly Successful Sales
1h 21mBeginner2021-03-03
Authors

genConnectU
A digital media company specializing in on-demand learning content
Course details
No matter what your role at work may be, you need to be able to communicate authentically with your customers, colleagues, team, or boss in order to succeed. In this course, Molly Sargent, founder and CEO of Prolmpress, shares what she has learned about how to establish authentic connections. She explains why authentic influence is imperative to your long-term success and shows you how to build trust and understand client needs. Molly walks you through a sales approach that sets you apart and three components that you need in a meeting in order to use your time efficiently and successfully. She highlights some eloquent introduction strategies, then explains how to listen closely to your clients and ask the right questions. Molly concludes with a more in-depth focus on listening with insight, including several helpful phrases to move the conversation forward and build trust.
Skills covered
Small Business SalesSmall Business and EntrepreneurshipOne-Off
Concepts
The Business Case for Authentic Influence
- 01 - The skills you can learn in this course
- 02 - Why mastering the skills of authentic influence is imperative to long-term success
1. Focus on the Client's Needs
- 03 - Why do people buy
- 04 - Start with trust - A formula
- 05 - The competitive edge - Needs versus solutions
- 06 - Truly understanding client needs
2. Trusted Sales Approaches
- 07 - Building to a positive outcome
- 08 - A sales approach that sets you apart
- 09 - What are clients looking for
3. The Intentional Opening - Frontload Your Engagements with Trust
- 10 - Three roles in a meeting
- 11 - Why opening a meeting matters
- 12 - Successfully opening a meeting
- 13 - Controlling the meeting as a trusted advisor
- 14 - The intentional meeting framework
- 15 - The five-step process to opening a meeting
4. Effective Introductions
- 16 - How to introduce yourself - Give them the cupcake
- 17 - Eloquent introduction strategies
- 18 - Recap and value of the eloquent introduction
5. The Sale Is in the Client Story
- 19 - Get them talking
- 20 - Why clients don t trust questions
- 21 - The importance of how to ask a question
6. How to Ask Questions
- 22 - Preparing your questions
- 23 - Questions that elevate trust
- 24 - Transition from small talk to purpose
- 25 - Refashioning your questions
- 26 - The double-click question
- 27 - Questions that regain control
- 28 - The python question
7. Listen with Insight
- 29 - Insightful listening
- 30 - Listening filters to avoid
- 31 - But I thought I was listening
- 32 - The split page listening method
- 33 - The magic of exactly
- 34 - The three Qs of insightful listening
- 35 - The magic of the playback
- 36 - Playback through the three Qs
- 37 - Helpful phrases to demonstrate insightful listening