Marketing Your Side Hustle

1h 10mBeginner2019-09-20

Authors

Chris Guillebeau

Best-Selling Author and Modern-Day Explorer

Course details

Discover strategies tools, and tactics to market and grow your side hustle. Instructor Chris Guillebeau starts by teaching you how to get the word out to friends and family and then how to expand your network to grow your business. He covers the importance of storytelling as well as specific ideas you can apply right away. Learn how to create deals and discounts, incentives, a referral program, social media, and other advanced techniques to take your side hustle to the next level.

Learning objectives
Conversion and traffic
Marketing to your grandma
Forums and communities
Social media marketing
Press and media
Storytelling for fun and profit
Types of discounts
Advertising
Tracking your online ad spend

Skills covered

Small Business MarketingSmall Business and EntrepreneurshipMarketingOne-Off

Concepts

0. Introduction

01 - You made it, now get it out there
02 - What you should know before starting

1. Before Opening the Gates

03 - Understand the stakes
04 - Make sure your offer is compelling
05 - The two problems - Conversion and traffic
06 - Marketing is about persuasion

2. Storytelling for Fun and Profit

07 - Write your origins story
08 - Create a strong About page
09 - Copywriting for results

3. Get the Word Out

10 - Market to your grandma
11 - Forums and communities
12 - Social media marketing
13 - Press and media

4. Deals, Discounts, and Promotions

14 - Let's make a deal
15 - Eight types of promotions
16 - Encouraging referrals and using incentives
17 - Five ways to create urgency

5. Advertising

18 - Could you get it for free
19 - Online ads - Facebook and Google
20 - Other options
21 - Tracking your ad spend

Conclusion

22 - Remix your offer
23 - Sell like a Girl Scout
24 - Next steps