Marketing Your Side Hustle

1h 10mBeginner2019-09-20

Authors

Chris Guillebeau

Best-Selling Author and Modern-Day Explorer

Course details

Discover strategies tools, and tactics to market and grow your side hustle. Instructor Chris Guillebeau starts by teaching you how to get the word out to friends and family and then how to expand your network to grow your business. He covers the importance of storytelling as well as specific ideas you can apply right away. Learn how to create deals and discounts, incentives, a referral program, social media, and other advanced techniques to take your side hustle to the next level.

Learning objectives
Conversion and traffic
Marketing to your grandma
Forums and communities
Social media marketing
Press and media
Storytelling for fun and profit
Types of discounts
Advertising
Tracking your online ad spend

Skills covered

Small Business MarketingSmall Business and EntrepreneurshipMarketingOne-Off

Concepts

Introduction

You made it, now get it out there
What you should know before starting

Before Opening the Gates

Understand the stakes
Make sure your offer is compelling
The two problems - Conversion and traffic
Marketing is about persuasion

Storytelling for Fun and Profit

Write your origins story
Create a strong About page
Copywriting for results

Get the Word Out

Market to your grandma
Forums and communities
Social media marketing
Press and media

Deals, Discounts, and Promotions

Let's make a deal
Eight types of promotions
Encouraging referrals and using incentives
Five ways to create urgency

Advertising

Could you get it for free
Online ads - Facebook and Google
Other options
Tracking your ad spend

Conclusion

Remix your offer
Sell like a Girl Scout
Next steps