Marketing Virtual Events (2020)

Course details

Virtual events are powerful branding and business opportunities. By hosting an online event, you can provide your community with experiences and knowledge that they might not otherwise have access to. In this course, learn what it takes to market, promote, and run a virtual event that will excite your attendees both before and after the experience. Instructor Melodie Tao breaks down how to leverage the right digital tools to set up a virtual event. Learn how to market your event with compelling videos and social media content and pack your virtual event by running effective email and social media marketing campaigns. Melodie also shares how to collaborate with speakers, sponsors, and staff to increase event registration. Plus, learn what to do during the virtual event to ensure that your audience remains engaged online and has a positive experience that will entice them to share their experience and come back for more.

Concepts

0. Introduction

01 - The power of virtual events

1. Tools for Marketing Your Virtual Event

02 - Set up your digital registration
03 - Leverage your email database
04 - Video marketing for your virtual event
05 - Leverage social media profiles

2. Generate Publicity for Your Virtual Event

06 - Engage speakers and sponsors
07 - Engage staff and volunteers
08 - Engage virtual event attendees
09 - Virtual event hashtags

3. Pack Your Virtual Event

10 - Call to action for virtual events
11 - Email marketing for virtual events
12 - Virtual event early bird incentives

4. During the Virtual Event

13 - Showcase your virtual event live
14 - Engage your virtual event audience
15 - Create content for future virtual events
16 - Offer incentives for future virtual events

5. After the Virtual Event

17 - Event follow-up with attendees
18 - Virtual event testimonials

Conclusion

19 - Get started with your virtual event