Marketing Virtual and Hybrid Events
40mBeginner2023-08-03
Authors
Melodie Tao
International Keynote Speaker and Social Media Marketing Consultant
Course details
Virtual and hybrid events are valuable business tools that allow you to reach attendees across the globe, grow your company’s visibility, and bring people together. But these events only work if people attend. In this course, international keynote speaker and social media marketing consultant Melodie Tao guides you through how to promote your event while also making it a success, so people will rave about it. Learn how to use the right digital tools, such as email marketing, videos, and social media. Go over how to engage your audience so they have a five-star experience. Find out how you can make a big impact for your business by effectively marketing your virtual and hybrid events!
Skills covered
Event PlanningMarketing StrategyMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - The power of virtual and hybrid events
1. Tools for Marketing Your Virtual or Hybrid Event
- 02 - Set up your digital registration
- 03 - Leverage your email database
- 04 - Video marketing for your event
- 05 - Leverage social media profiles
2. Generate Publicity for Your Virtual or Hybrid Event
- 06 - Engage speakers and sponsors
- 07 - Engage staff and volunteers
- 08 - Engage event attendees
- 09 - Use hashtags for event marketing
3. Getting Registrations for Your Virtual or Hybrid Events
- 10 - Create a call to action
- 11 - Offer early bird incentives
4. Marketing during a Virtual or Hybrid Event
- 12 - Showcase your virtual event live
- 13 - Engage your virtual event audience
- 14 - Executing a successful hybrid event
- 15 - Offer incentives for future events
- 16 - Create content for future events
5. Marketing after Your Event
- 17 - Follow-up with event attendees
- 18 - Generate positive event testimonials
Conclusion
- 19 - Get started with your virtual or hybrid event